

Dieter Rams’ 10 Commandments for Designers Who Still Care
Dieter Rams didn’t chase attention.
He didn’t design for likes, awards, or splashy unveilings. He built things that worked. That lasted. That mattered.
Dieter Rams design ethos was very clearly codified by himself in ten legendary principles for good design. Ten of his greatest designs from the SK 4 to the ET66 calculator are a masterclass in restraint, clarity, and quiet power.
Scott Ellis
May 303 min read


Article Gen X and the Rise of AI: From Joysticks to Algorithms
Explore how Generation X shaped today's AI revolution, drawing on decades of digital transformation, from Atari and Nintendo to smartphones and smart agents. Discover why Gen X is uniquely equipped to lead the AI era with pragmatism, perspective, and real-world expertise.
Scott Ellis
May 284 min read


Why Your App is “Good” But Still Gets Deleted
You can thank the wave of “usability” worship for that. Designers treated Nielsen’s heuristics like commandments. We put affordances on pedestals. Rounded all the corners. Removed every ounce of friction.
Scott Ellis
May 23 min read


Data Shouldn’t Be Ugly: Why Every Business Needs a Design System for Reporting
Here’s the truth nobody talks about: most BI tools weren’t designed with humans in mind. They were built for engineers. Query builders. Data
Scott Ellis
Apr 95 min read


Customer Acquisition: Like Herding Cats in Central Park
Let’s get something straight. Customer acquisition isn’t a strategy. It’s a street fight. It’s messy, unpredictable, and almost never goes a
Scott Ellis
Apr 73 min read


The Unlikely Genius of Kermit the Frog as Creative Director
I used to think “creative director” meant black turtlenecks, aloof stares, and brilliant ideas scribbled on napkins. Then I realized Kermit
Scott Ellis
Apr 310 min read


Farming Taught Me More About UX Than Design School Ever Did
I’ve spent 30+ years in tech. I’ve built apps, intranets, brand systems, and workflows for Fortune 100s and nonprofits alike. But nothing ta
Scott Ellis
Apr 22 min read


The Brigade System and Why Your Product Team Needs One
Your product team needs a brigade system. Without it, you are running a kitchen where everyone is making their own dish, at their own pace,
Scott Ellis
Mar 134 min read


Know Your Customer: Why Chefs and Product Designers Must Read the Room
If you’re not paying attention to your customers, your users, your audience—you’re designing blind.
Scott Ellis
Mar 124 min read


Fail Fast, Adjust, Plate Again – The Art of Iteration
# **Fail Fast, Adjust, Plate Again – The Art of Iteration**
Let’s get one thing straight. No chef—none, not even the greats—gets it perfect
Scott Ellis
Mar 124 min read


Mise en Place – The Blueprint for Great Product Design
**Mise en Place – The Blueprint for Great Product Design**
Let’s start with a simple truth. **You don’t walk into a kitchen and start throw
Scott Ellis
Mar 94 min read


As 2024 comes to an end,
2024 was a year of transformation. A year where technology pushed boundaries, design redefined possibilities, and user experience reminded u
Scott Ellis
Dec 20, 20242 min read


Day 5: User-Centered Design: Putting Employees First
Day 5 delves into the transformative power of user-centered design, elevating internal applications into intuitive, employee-focused tools
Scott Ellis
Feb 14, 20242 min read


Day 4: Challenges and Benefits of Internal Application UX
If you're facing UX challenges in your internal applications, let's connect to explore solutions and strategies.
Scott Ellis
Feb 14, 20244 min read


Day 3: The Role of Design Systems in Internal App UX
Ready to elevate your internal applications? Start by exploring the concept of design systems and their role in creating a seamless user exp
Scott Ellis
Feb 14, 20243 min read


Day 2: The Impact of Good UX in Internal Applications
Yesterday, we dipped our toes into the world of Human-Centric Design (HCD) for internal applications. Today, we're going to dive deeper...
Scott Ellis
Feb 14, 202411 min read


Unlocking Hypergrowth: The Power of Product Design in Startup Scaling 🚀
When you start noticing a steady stream of revenue flowing into your startup, it's a clear sign that your company's existing processes...
Scott Ellis
Sep 4, 20234 min read


AI-Enabled Personal Assistants and UI/UX Design: A Symphony of Seamless Interaction
In the realm of modern UI/UX design, a revolutionary evolution is taking place—an evolution marked by the seamless integration of...
Scott Ellis
Aug 29, 20235 min read


Designing for Serendipity: AI-Driven Content Discovery
In the vast digital landscape, where information blooms ceaselessly, the art of content discovery stands as a pivotal bridge connecting...
Scott Ellis
Aug 28, 20236 min read


The Impact of AI on User Behavior Analysis
In the intricate tapestry of user experience, AI is emerging as a powerful thread that weaves insights from user behavior into design...
Scott Ellis
Aug 21, 20238 min read