Dieter Rams’ 10 Commandments for Designers Who Still Care
Dieter Rams didn’t chase attention.
He didn’t design for likes, awards, or splashy unveilings. He built things that worked. That lasted. That mattered.
Dieter Rams design ethos was very clearly codified by himself in ten legendary principles for good design. Ten of his greatest designs from the SK 4 to the ET66 calculator are a masterclass in restraint, clarity, and quiet power.
Scott Ellis
May 303 min read
Article Gen X and the Rise of AI: From Joysticks to Algorithms
Explore how Generation X shaped today's AI revolution, drawing on decades of digital transformation, from Atari and Nintendo to smartphones and smart agents. Discover why Gen X is uniquely equipped to lead the AI era with pragmatism, perspective, and real-world expertise.
Scott Ellis
May 284 min read
Tokenizing Real Estate Isn’t a Product. It’s a Fight.
Thinking About Tokenizing Real Estate? Build Something People Actually Trust.
Scott Ellis
May 63 min read
Why Your App is “Good” But Still Gets Deleted
You can thank the wave of “usability” worship for that. Designers treated Nielsen’s heuristics like commandments. We put affordances on pedestals. Rounded all the corners. Removed every ounce of friction.
Scott Ellis
May 23 min read