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Are UX design trends holding up?

Are UX design trends holding up?

Looking back from 2021 to now in 2023 are UX design trends holding up.

Looking back from 2021 to now in 2023 are UX design trends holding up. In order to help you stay up with the times, we had a backyard sit down with Digital MacGyver himself Scott Ellis to grab insights into what UX trends are doing.

User experience (UX) design is a fascinating field that involves creating new products, apps, website designs and user interfaces. The goal of UX design is two-fold: First, to take care of new demands and provide users with the best experience when they interact with products. Second, to ensure that brands and business across all industries have the tools they need to keep up with the new developments that will satisfy customers. The big question we are looking at are taking the trends of 2021, and predictions of 2023, are design trends holding up, or it is evolving outside the predictions.

Just in the past three months of 2023, we have seen the interruption of AI in all aspects of design. The impact to the UX design industry I feel has been one of top 5 most disrupted.

In 2021, there were several UX design trends that were predicted to dominate the industry, including: 1. Dark Mode 2. 3D Design 3. Voice-Enabled Interfaces 4. Augmented Reality 5. Personalization 6. Micro-interactions 7. Minimalism 8. Responsive Design 9. Storytelling 10. Artificial Intelligence 2023 Predicted Trends 1. AI generated content 2. Personalized experiences 3. Data visualization 4. Dark mode 5. Micro-interactions 6. 3D designs 7. Clean user interfaces (with a twist) 8. Advanced cursor interactions 9. The Metaverse 10. Responsive design Now, in 2023, the question is whether these design trends have held up or evolved beyond their predictions. Let's quickly talk thru each of the 2021 predictions.

Dark Mode: Dark Mode continues to be a popular trend in 2023, as more and more users demand it from their favorite apps and websites. Dark Mode reduces eye strain, makes text easier to read, and can save battery life on devices with OLED screens.

3D Design: Three-dimensional designs have become more prominent in the UX design industry, especially in the gaming and entertainment industries. In 2023, 3D design is still evolving and becoming more advanced, as designers continue to push the boundaries of what is possible.

Voice-Enabled Interfaces: Voice-Enabled Interfaces have become more prevalent in 2023, with the rise of smart speakers and virtual assistants like Alexa and Siri. As natural language processing technology continues to improve, voice-enabled interfaces will become even more sophisticated and widely used.

Augmented Reality: Augmented Reality is another trend that continues to grow in 2023, with more and more brands incorporating AR into their products and services. AR can enhance the user experience by providing interactive, engaging, and immersive content. Personalization: Personalization remains a crucial trend in UX design, as users expect customized experiences tailored to their individual needs and preferences. In 2023, personalization has become more sophisticated, with advanced machine learning algorithms analyzing user data to provide highly personalized recommendations and experiences. Micro-Interactions: Micro-Interactions are still a critical trend in UX design, as they provide subtle feedback and enhance the user experience. In 2023, designers are finding new and creative ways to incorporate micro-interactions into their designs, making them more engaging and memorable.

Minimalism: Minimalism continues to be a popular trend in 2023, as designers strive to create simple, elegant, and easy-to-use interfaces. However, minimalist designs are becoming more sophisticated, incorporating bold typography, vibrant colors, and dynamic animations to provide more visual interest and engagement. Responsive Design: Responsive Design remains essential in 2023, as more and more users access the internet on mobile devices. Designers are now using advanced responsive design techniques to create seamless and consistent user experiences across all devices, from desktops to smartphones and tablets.

Storytelling: Storytelling has become more prevalent in UX design, with designers using narrative techniques to engage users and create memorable experiences. In 2023, storytelling has become more interactive, with users becoming active participants in the story rather than passive observers.

Artificial Intelligence: Artificial Intelligence is another trend that has continued to grow in 2023, with more and more brands using AI to enhance their products and services. AI-powered chatbots, recommendation engines, and personalized content delivery systems are just a few examples of how AI is transforming the UX design industry. Let's be frank, AI is changing everything. We are seeing that now, and to be fair it is both an exciting time, and one of fear of the unknown. Certainly Artificial Intelligence (AI) is a significant disrupter to the UX community, as it has the potential to change the way we design and interact with digital products. With AI, designers can automate repetitive tasks, improve personalization, and create more intelligent interfaces that respond to user behavior.

However, this also means that the UX community will need to adapt its services and offerings around AI. For example, UX designers may need to become familiar with machine learning algorithms and natural language processing to create more intelligent interfaces. Additionally, designers will need to consider how to make AI-driven interfaces transparent and understandable for users, so they can build trust and confidence in the technology. Another area where UX designers will need to adapt is in designing for voice user interfaces (VUIs) and chatbots, which rely heavily on natural language processing and machine learning. These interfaces have unique design considerations, such as creating a natural and conversational flow and understanding the context of user requests.

Overall, AI is a disruptive force in the UX community, but it also presents an opportunity for designers to create more intelligent, personalized, and efficient digital products. To stay relevant and successful, UX designers will need to adapt their skills and offerings to accommodate this exciting new technology. I look forward to coming back at the end of 2023 and seeing if the design predictions hold up, or if we have scismic shifts in design.

Scott Ellis DrBA, LLM (Master of Law) Founder & Designer | UX/UI/CX/AI/EX | Board Member | Design Psychologist | Problem Solver | Strategist | Growth Hacker | Empowering Businesses to Thrive in the Digital Age 36 articles April 18, 2023



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